Quote: On city logotypes and slogans

I was not interested in an official city logotype or a slogan. City logotypes do little and slogans are a sign of insecurity. If your place needs a slogan, it has a problem. A brand is not just a logotype, it’s a set of values that are communicated through actions.

— Peter Saville, consultant creative director for Manchester, England

Source: The Atlantic Cities blog

 

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